Aesthetics and things…

First of all, I’m going to come out and say it: the Sour Sally site is ridiculously creative. It reminded me of those French children’s books – translated into English of course – that used to populate my elementary school library. You know the one’s I’m talking about, but the only specific name that I can think of is Babar. By the way, that’s apparently pronounced “Buh-bar” (the way I always pronounced it) not “Bay-bar” (then way everyone else pronounced it). The accordion music on the soundtrack sounds like something you’d hear whilst sitting in a Parisian cafe, contemplating your ennui with your friend Etienne.

OK, well maybe not. But you get my point. The website is characterized by matte colors (again, those children’s books) with “clouds” that look like dollops of cream. It’s interesting and immediately arresting on a visual level, but navigating the site is confusing and takes some time.

The Saab site was also visually impressive despite (or perhaps in spite of) its purpose. It’s austere, sleek, easy to navigate. It’s visual scheme owes something to George Lucas’ first film “THX 1138” (yes, that’s where the name for the THX sound production company comes from), right down to the ethereal(-ish) Brian Eno knock off soundtrack. The visuals have a certain “wow” factor (the kitchen portion especially) that make you want to keep moving, and it makes you forget (unless you didn’t realize it already) that it’s a site designed to sell you a car.

The other website was sort of charming in the way that its design mirrored the supposed building where the company got it’s start. But beyond its charm there was nothing.

Sci-Fi austerity in George Lucas’ “THX 1138” (1971):


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~ by frankmc5 on September 10, 2009.

3 Responses to “Aesthetics and things…”

  1. I agree with your take on the Sour Sally website, it was very creative and charming…but at the same time confusing and weird. It seems like it is meant for people too young to know how to use a computer, or people to high to want to figure out how to work it.

  2. Hey, it’s Danielle I’m in your group for the class haha. The kitchen part of the Saab website was definitely the most entertaining thing hahah. I went home and showed my friend the site. For some reason she wasn’t as amazed at it as I was though. I also went back and tried to go on the Sour Sally’s thing again and still couldnt figure out how the hell it worked! But yeah I definitely agree with you on the French children’s book part. It does remind me of that.

  3. I thought the Sour Sally website had really nice illustrations. I was confused on how to navigate around the site and I wasn’t really sure what it was even supposed to be advertising, but it was still cool. But, what do you mean by French children’s book?

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